Indian film star Sonu Sood has stepped into the world of franchise cricket by becoming a co-owner of the Vancouver Guardians for the 2026 edition of GT20 Canada. The announcement, shared by NCGL T20 Canada, highlights growing global interest in associate cricket leagues.
A Boost for GT20 Canada
GT20 Canada continues to expand its reach, with six teams expected to feature in the 2026 tournament, scheduled for July. The addition of a high-profile figure like Sonu Sood adds visibility and commercial appeal. It also reflects a wider trend where celebrities invest in cricket franchises to strengthen brand value and audience engagement.
Why This Matters
Sonu Sood brings more than star power. He has built a strong public image through philanthropy and social work, which can positively influence the team’s identity. For the Vancouver Guardians, this move could attract new fans and sponsors, especially from South Asian communities in Canada.
Final Thoughts
Cricket keeps finding new homes, and Canada looks ready to embrace the spotlight. With celebrity backing and a growing fan base, GT20 Canada might soon become more than just a summer tournament.